RAPP

U.S. ARMY

As the Production Lead at RAPP, a data marketing agency, I lead the creation of the Army’s tailored digital, print, and video content to support local marketing initiatives across the country.

Local Army Atomic Design

I manage the Army’s DAM where all campaign assets are stored and assist Recruiters and Local Field Marketers in fulfilling local marketing requests.

From 2022-2023, I assisted in the development of 400 local ad buys in traditional mediums like billboards, web banners, stadium takeovers, and print ads. These requests range from resizing assets for a vendor to creating fully custom assets that leverage the campaign national assets for local markets.

CUSTOM VIDEO REQUESTS

I edit and retag Army local spots for local markets. Each video spot is customized with a unique end frame so each spot speaks directly to its intended audience.

This is an example of 4 different army campaigns using end frames I customized in Adobe Premiere.

I exported 539 video requests from 2022-23 for various Army campaigns.

DATA visualization

A graphic created to visualize RAPP’s 2022 ARMY account accomplishments.

LOGO DESIGN

4 logos created for new branches of the RAPP QE department.